Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.
In this video, I’ll be providing you with 12 tips to achieve outstanding results from demand generation.
Let’s start with a definition.
Demand generation is often confused with lead generation.
While they differ in methods and goals, both processes are key to B2B marketing and sales success. Demand generation puts your target audience in contact with your brand. It drums up an interest in what you offer and creates a demand for your product.
Lead generation brings you new business opportunities. And, it enables direct sales contact and a chance to gain new clients. Without demand generation, business lead generation cannot exist.
Let’s look at some tips!
1) Understand your message
To create a strong demand, you need a strong understanding of your value proposition.
Nail down what your product means, then channel this message though all communications.
This will make your brand and presence stronger.
So, the demand you create is more likely to produce high-quality and well-informed leads.
2) Maximize with use cases
Now your message is finalized, look at your product or solution use cases.
There will be multiple ways to take your product to market, so don’t just focus on one!
Apply your product to each identified use case then target your outreach efforts appropriately.
This will maximize your success in promoting brand engagement and generating leads further down the line!
3) Create smart content
When it comes to demand generation, content is your secret weapon.
Create the demand without shoving your product in your audience’s faces!
Use your topical content to highlight those all-important use cases.
4) Always be front-of-mind
Give your audience plenty of ways to discover and engage with your product.
72% of buyers prefer to engage with a brand through multiple channels.
So, explore all the options available to your team.
Use social media, run PPC campaigns, maximize content with SEO and attend events.
Help people keep discovering you until they become a client!
5) Remember your reputation
When someone discovers your brand for the first time, they will soon discover your reputation.
Carefully construct a PR strategy to help you ensure your reputation is positive!
You want to maintain a world-class image and boost the demand for your services.
6) Organize data collection
Spend some time gathering and processing business data that matches your ideal client.
This will help you establish an audience you want to reach and a list of businesses you want to work with.
By focusing on boosting demand, you will improve the quality of your leads and see better ROI!
7) Do something different
As our connection to technology grows, the impossible is becoming possible.
Our audiences are harder to impress so be sure to do something show-stopping!
8) Be buyer-centric
Put your audience first in every campaign.
Find out why your customers use your product.
Ask unconverted leads why they didn’t make the purchase.
Find out how your product affects their daily business needs or ask unconverted leads to get in touch about why they didn’t follow through with a purchase.
This will give your team some food for thought.
9) Love your product
Creating excitement and demand for your product is easier when your whole team is behind it.
Make sure your whole team knows and loves your product!
10) Share your personality
You need to stand out!
Especially if you are in a competitive market.
Think of three defining traits your brand personality exudes.
Then, use them to help your marketing be totally individual.
11) Think of the bigger picture
Measuring demand generation is difficult.
Sales results and retention success will help you understand how well you’re creating demand.
Think of your competitors and how their activity affects the impact you have on your audience.
Understanding your demand generation success is more than just measuring leads.
12) Understand your online audience
94% of buyer journeys start online.
Your website is likely the way many people discover your brand.
So it needs to drive demand.
Take control of your online audience by understanding who they are, and how your team can convert them.
Discover Lead Forensics.
Our advanced software identifies the businesses visiting your website.
It provides contact details for key decision makers along with a full website-journey breakdown.
Learn who is discovering your brand, what engages them, and what instills their demand for your product.
Using the contact details provided, you can easily follow up website visitors.
This will improve lead conversion and maximize demand generation!
These tips will take your demand generation to the next level and benefit your entire business.
Don’t just sit there waiting for business to find you, get out there and make it happen today!
I hope you found this video helpful.
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See you next time!