ROI

Digital Marketing ROI Forecaster

The Digital Marketing ROI Forecaster for B2B Marketers   There’s nothing more exciting to a marketer than testing new digital channels, but a clear forecast is essential if you want to avoid any nasty surprises! Download the free Digital Marketing Forecaster for Excel and you’ll be able to: Effectively plan your paid digital marketing activity […]

Top tips – Achieving the ultimate brand image

Your brand image reinforces the identity of your product in the eyes of current and potential clients. Great B2B marketing starts with impeccable branding – but what does a brand image need? Where do you start?

Lead generation: best practices for B2B marketers

Lead generation continues to be an essential process for B2B marketing departments everywhere, driving business success and growth. But teams can’t afford to get a process so fundamental wrong, so what best practices should we be mindful of when aiming for exceptional lead generation? How can you create the ultimate lead generation process?

The Lead Forensics Partner Program

Lead Forensics Partner Program   Whether you’re web developers, an agency or consultant, the Lead Forensics solution combined with your expertise is the formula for lead generation success. The Lead Forensics Partner Program is designed to support all of our Partners in becoming Lead Forensics experts, providing the tools and training to incorporate Lead Forensics […]

Checklist – Ensure your website visitor tracking is accurate

Website visitor tracking seriously benefits B2B marketing and sales teams, boosting results, improving lead generation and supporting a healthy sales pipeline. But how do you ensure the data collected remains accurate and exact, so we can make data driven decisions with confidence?

Checklist – Cut your cost per lead

Some quick-fix solutions for lowering your CPL and keeping it there. This checklist will ensure a more efficiently use of your B2B marketing budget and a better return on your investments.