A guide to measuring essential B2B marketing metrics

This guide will cover: What metrics mean for B2B marketers Essential metrics to measure for detailed marketing analysis Best practices for effective marketing measurement to promote strategic improvement “The goal is to turn data into information, and information into insight.” Carly Fiorina, Former CEO of HP Though 80% of marketers are driven by data, a […]

10 simple lead generation strategies for b2bs

Generating, nurturing and converting leads is a crucial process for b2bs everywhere. But statistics show that it isn’t always easy for marketers and salespeople alike. In fact, HubSpot found that 65% of businesses believe generating leads is their biggest marketing challenge. Have no fear! We’re here to provide you with ten of the best lead […]