B2B sales explained: What is B2B sales?

B2B sales explained: What is B2B sales?

The difference between B2B and B2C sales The most notable difference between B2B sales (Business to Business) and B2C sales (Business to Consumer) is the audience. B2B companies sell goods and services to other businesses (like office supplies and software solutions),...
The Sales Conversion Secret: Business IP Tracking

The Sales Conversion Secret: Business IP Tracking

In contrast, harnessing an effective B2B sales strategy and investing in the correct tools will enable businesses to attract suitable leads, increase sales conversion rates and improve profits as a result. This is where website visitor identification software can be...