The first half of 2020 came with its own set of unique challenges. So, are you and your business prepared for H2? If this year has taught B2B marketers anything, it’s that technology is vital. As we evolve into an entirely online world — with an increase in digital marketing tactics, more online sales, and a growth in remote working — it’s evident that innovative SaaS solutions are necessary to keep businesses afloat. Whether it’s automation to eliminate human error and streamline your processes or AI to increase personalization capabilities and enhance experiences, here are five martech tools you need.
With high-quality data comes the power to deliver targeted, relevant content to the people that matter most to your brand. Advanced website analytics provide you with valuable insight into your website visitors, their on-site behavior and the overall success of your site. Make data-driven decisions, optimize your website and campaigns for maximum results and be confident you’re reaching the right audience. And remember, if you’re looking to run split tests, boost your conversion-rate or strengthen the return from your marketing investments, analytics can unlock everything you need to know.
Social media automation
Any social media marketer will tell you that automation technology is a lifesaver. From scheduling a consistent flow of social content ahead of time and setting up automated responses to using accurate performance data to optimize your output, there’s a whole world of benefits for B2B marketers. Plus, it frees up time to post in real-time, comment on trending topics in your industry and build online relationships with customers, prospects and followers.
Content marketing technology
Content marketing is a term that encompasses so much — from your blog posts and your email marketing campaigns to your downloadable guides and your video marketing material. Everything you create will have a different objective, be it educating the market or generating business leads. The right tools enable you to personalize, optimize, automate and improve the quality of your content marketing materials — no matter what their goal. Here you can discover some of our favorite content marketing tools.
Account-based marketing tools
By now, you should know that account-based marketing is an effective approach to winning new customers and fostering loyalty. But getting it right is vital. Often, strategies will span multiple platforms and teams, encompass large quantities of data and in some cases, varying timelines. Data, organization and accuracy are pivotal to success. Embrace personalization technology to take your campaigns to the next level, ensure you’re utilizing a reliable Customer Relationship Management (CRM) software and invest in enriched data to make your strategy stand out.
To capture leads and impress potential clients, website engagement is a must. Make it simple for visitors to find what they’re looking for and get in touch. Artificial intelligence (AI) — in the form of on-site AI chatbots — delivers automatic and personalized messages to your visitors, helping to point them in the right direction. Whether it’s an outreach message to encourage engagement or a helpful response to a common question, your visitors will be delighted with the simplicity, accuracy and speed of AI.
Lead Forensics is a lead generation software that eliminates the need for on-site inquiries and instantly increases website conversion. It works by utilizing intelligent reverse IP tracking software and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time. Users are provided with the business name, contact details of key decision-makers and detailed website analytics outlining the time spent on your site. This way, they have everything they need to reach out to the right person, with the right information, at the right time. Book your Lead Forensics demonstration today!