2015 is just 13 weeks away (dare we say it?) but before we even think about Christmas and New Year, it’s planning season that’s currently on every Marketers mind.
But believe it or not, only 14% of SME’s have an annual business plan in writing and a huge 60% have no plan at all!
But before you get stuck into the numbers, grab a tea and get strategic inspiration from these leading B2B industry experts (and a few surprise ones too).
Murray Newlands (Columnist) – “The team behind you must be well equipped, comfortable with the technology and have the tenacity to update your strategy and approach on a daily basis to meet your growth goals.”
George Santayana (Philosopher) – “Those who do not remember the past are condemned to repeat it.”
Sir Arthur Conan Doyle (Sherlock Holmes Author) – “It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts.”
Entrepreneur (Online Magazine) –“Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind.”
Seth Godin (Blogging Influencer) – “The future is bumpy. It comes in spurts, and then it pauses. It’s tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, that’s a smart way to go….But we won’t get there in a straight line.”
Catherine Magoffin (Director of Strategy, Strongview) – “Data collection, analysis and activation are key to learning from your 2014 marketing activities and applying those optimization insights to quickly segue into a stronger 2015.”
Matt Roberts (Linkdex, Speaking at Brighton SEO) – “Create awareness, be considered, be evaluated, be purchased, optimize feedback.”
Which quotes will inspire your2015 planning? Tweet us @Leadforensics #UltimatePlanning