7 ways to prepare for third-party cookie changes - Lead Forensics

7 ways to prepare for third-party cookie changes

Roughly 80% of marketers depend on third-party cookie data, and 70% believe that the removal of third-party cookies (3PCs) will be a step backwards for digital advertising. One thing is certain; these changes will impact the marketing landscape in a big way – so how can marketers best prepare for the changes? What solutions are out there to help create a smooth transition?

 

We’ve composed a checklist of 7 crucial aspects to consider when making sure you’re ready for a world without 3PCs.

How can Lead Forensics help my B2B marketing?

 

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision-makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

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