An IP address tracker is an innovative website tracking technology that helps support a number of marketing activities and wider business goals. From generating new business leads to boosting conversions, there are countless ways that a website IP tracker can be a revolutionary tool. B2B marketers don’t have it easy — especially compared to our B2C counterparts. With complicated buyer journeys, a typically smaller lead pool, niche products and, according to Gartner, up to seven people involved in the decision making process, it can be more difficult to achieve quick wins or see results fast. Discover how an IP tracker can support you at every stage — supercharging results and speeding up processes like never before.
Identifying your website traffic
According to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. But, accurate IP tracking software can change this — helping businesses transform website traffic into engaged leads. By revealing the previously anonymous identities of your website visitors based on their IP address, marketers are given the opportunity to reach out to specific organizations and their decision-makers with relevant, bespoke and engaging content. Similarly, this enables marketers to identify the industries that most often visit their site, helps support account-based marketing campaigns, and aids in customer retention, too. When selecting tool for your business, opt for one that provides real-time notifications to gain the ultimate insight.
IP address accuracy
eConsultancy found that 34% say having the right tech for data collection and analysis has the greatest impact on their ability to understand the customer. The quality of data matters — and that includes the data you access through your marketing technology. So, ensure that the technology you adopt prides itself on accurate, reliable data. Lead Forensics, for example, is home to the global leading database of business IP addresses, giving you the maximum chance of identifying your visitors. Plus, we have an in-house data verification team that undertakes regular data cleansing, ensuring all data is valid and up-to-date. And, remember, not every IP tracking tool will provide you with exact organization names — some will rely on your own, pre-existing database. So, select carefully!
Warm lead nurture and anonymous traffic
According to HubSpot, 74% of global businesses prioritize lead nurturing and conversion. Using intelligent website tracking tools to reveal your anonymous website traffic, you increase the number of potential leads you have. But, with more leads comes a stronger need to manage and nurture them effectively. The best IP tracker tools, like Lead Forensics, will provide you with a shared dashboard and management function — or enable seamless integrations with Customer Relationship Management (CRM) software, helping marketers align with sales and design the ultimate lead nurture process. Remember, nurtured leads make 47% larger purchases compared to non-nurtured leads, according to Invespcro.
Net Imperative found that half of marketers struggle with accountability and accuracy of reports. But, proving ROI and attributing success to specific marketing campaigns is important when it comes to improving results and growing your business. So, making use of the data available to you and highlighting benchmarks is crucial. IP address tracker technology provides users with detailed analytics and the ability to identify your best referrer channels. From social media posts and content marketing to email newsletters and SEO, there will be a number of driving forces behind your website traffic. Being able to spot where it is coming from — and what each visitor goes on to do — is valuable to marketers hoping to generate engaged leads and relevant traffic.
Conversions like never before
According to Marketing Experiments, only around 22% of businesses are happy with their conversion rates. And Marketing Charts found customer journey analysis to improve conversion rate is part of the plan for 60% of online marketers. With leading website visitor IP address tracking in place, marketers are able to utilize analytics and user journey insights to optimize and enhance their website experience. Discover where visitors are exiting pages fast, where they’re not converting, and make the necessary changes for the ultimate on-site experience. And, remember, innovate IP tracking tools enables you to identify leads even if they don’t make a conversion on your website — increasing your opportunities to reach out and generate leads.
Lead Forensics is a leading reverse IP tracking software that is revolutionizing B2B marketing. Utilizing the global leading database of business IP addresses, the tool works by tracking your business website and revealing the identity of previously anonymous website traffic. Users can discover the specific organizations visiting their website, as well as gain contact details or key decision-makers, and detailed visitor user journeys. This provides marketers with everything they need to top the sales funnel with highly-engaged website leads, optimize their website and tailor content accordingly. Discover a bounty of leads directly through your B2B website and book your free Lead Forensics demonstration today.