A cross-channel (or multi-touch) attribution model helps businesses better understand their return on investment, splitting revenue gained between all channels that influenced the buyer journey, instead of just the single channel that converted the lead. This model brings an enormous amount of business benefits, but is notoriously difficult to seamlessly integrate with everyday processes.
Use this checklist to help your team adopt a cross-channel attribution model, discovering what this approach can do for your results and how to gain increased ROI. Revolutionize your B2B marketing with a cross-channel attribution model today. Download for free!
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Lead Forensics: success stories — membership organization cuts through the noise with lead generation software
Lead Forensics: success stories is a series of news articles where we explore and showcase a number of uses, client wins and