A cross-channel (or multi-touch) attribution model helps businesses better understand their return on investment, splitting revenue gained between all channels that influenced the buyer journey, instead of just the single channel that converted the lead. This model brings an enormous amount of business benefits, but is notoriously difficult to seamlessly integrate with everyday processes.
 
Use this checklist to help your team adopt a cross-channel attribution model, discovering what this approach can do for your results and how to gain increased ROI. Revolutionize your B2B marketing with a cross-channel attribution model today. Download for free!
 
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10,000 B2B marketing departments have discovered the power of Lead Forensics, identifying the businesses visiting their website, gaining contact details for key decision makers enabling impactful, instant follow-up. Revolutionize your marketing process by taking full control of your website conversion.
 
The Lead Forensics software can tell you:
• Visiting businesses’ name and location, in real time
• Contact details for key decision makers, including email addresses
• Full visitor journey analysis featuring referrals, pages viewed and duration
 
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