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Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Are millennials changing B2B sales?

by Mark Davis,
In this article:
  • B2B
  • Sales
  • Millenials

As more millennials come into decision making business roles, we see a significant shift in many areas affecting B2B sales. The rise of technology means millennials think differently; they look to social media and online outlets for information and assurance. 73% prefer email communications above all others. This means your sales team may need to bend their strategy…

Social selling is a great way to target millennials. As 57% of them use social media to research vendors, they are present on that platform – so it’s a great place to meet and nurture new sales leads. Incorporating social media into your sales strategy has produced incredible results; 65% of those doing it have seen pipelines full to bursting.

Another great way to target millennials is to contact them at the opportune moment – when they show an interest in your brand. What better way to know when this moment occurs than understanding when they visit your website? With Lead Forensics you can identify your business website visitors and gain contact details for key decision makers along with a breakdown of their visit.

This real-time information fuels an impactful follow-up communication, personalized to the key decision maker and tailored to their business website visit. With sales team assignment and trigger reports, these effective communications continue well into the lead’s pipeline journey, ensuring your product is always front of mind. Discover a new way to drive B2B sales – book your Lead Forensics demo today!