80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
If understanding your lead generation success is a concern for your team, evaluate the metrics currently being measured, and ask how the data is being used to optimize your processes. If the data doesn’t offer sufficient insight to improve, then look at what KPIs will. Try organizing data into campaign pipelines, mapping the data from each stage of a campaign to better understand your results.
If you’re keen to master lead generation, use a software solution that includes full pipeline management and easy reporting functions, like Lead Forensics. Identifying the businesses visiting your website and providing contact details for key decision makers, this groundbreaking software presents your team with a bounty of high-quality leads for instant follow up. Discover the power of Lead Forensics – book your free trial today!