What is web analytics? The term “analytics” outlines the process of collecting data and analyzing it to draw out any patterns or trends, really looking at what that data is telling us. It’s like converting a list of numbers into usable information and action points....
What is B2B marketing? Business to Business marketing, also known as B2B marketing is about grabbing the attention of businesses who may have an interest in buying the product or service you are selling. B2B products and services are usually designed to help target...
What is B2B lead generation? In marketing, B2B lead generation is the act of identifying and initiating an interest of potential customers. Or in other words, it’s the first step every business must go through before making a sale. Identifying potential customers...
How does GDPR Affect Business? GDPR affects any business that holds or processes personal information about residents of the European Union. This is true, even if the business itself is based outside the EU. Following Brexit, the rules will still apply in the UK, with...
Legitimate Interest: What is it and how does it work with Lead Forensics? Under the GDPR, every company must have a lawful basis for processing their data. It can differ between departments as there are six to choose from, but when it comes to the world of B2B...
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