Web Analytics: Your Essential Guide

Web Analytics: Your Essential Guide

What is web analytics? The term “analytics” outlines the process of collecting data and analyzing it to draw out any patterns or trends, really looking at what that data is telling us. It’s like converting a list of numbers into usable information and action points....
B2B Marketing: All You Need To Know

B2B Marketing: All You Need To Know

What is B2B marketing? Business to Business marketing, also known as B2B marketing is about grabbing the attention of businesses who may have an interest in buying the product or service you are selling. B2B products and services are usually designed to help target...
B2B Lead Generation: The Complete Guide

B2B Lead Generation: The Complete Guide

What is B2B lead generation? In marketing, B2B lead generation is the act of identifying and initiating an interest of potential customers. Or in other words, it’s the first step every business must go through before making a sale. Identifying potential customers...
GDPR: What does it mean for businesses

GDPR: What does it mean for businesses

How does GDPR Affect Business? GDPR affects any business that holds or processes personal information about residents of the European Union. This is true, even if the business itself is based outside the EU. Following Brexit, the rules will still apply in the UK, with...
How Lead Forensics complies with GDPR

How Lead Forensics complies with GDPR

Legitimate Interest: What is it and how does it work with Lead Forensics? Under the GDPR, every company must have a lawful basis for processing their data. It can differ between departments as there are six to choose from, but when it comes to the world of B2B...