UK Sales Directors: 100 to Watch in 2022

UK Sales Directors: 100 to Watch in 2022

The 100 to watch – UK Sales Directors 2022 list recognizes individuals who have made significant contributions to the sales profession, based on the quality of their work and contribution to their company’s bottom line. Winners come from a range of...
Ideas Fest 2022 Recap

Ideas Fest 2022 Recap

Ideas Fest hosted disruptors, leaders, change-makers, and founders for two days of conversations, ideas and entertainment. The event gave creatives, change-makers, and decision-makers a chance to re-energize, escape reality, challenge their thinking, discover...
B2B Marketing Explained: Essential Guide

B2B Marketing Explained: Essential Guide

What is B2B marketing? B2B marketing is the promotion of products or services to business buyers using a wide range of techniques. Its goal is to improve lead quality, sales acceptance of leads and conversion rates. The first step of B2B marketing is letting other...
B2B sales explained: What is B2B sales?

B2B sales explained: What is B2B sales?

The difference between B2B and B2C sales The most notable difference between B2B sales (Business to Business) and B2C sales (Business to Consumer) is the audience. B2B companies sell goods and services to other businesses (like office supplies and software solutions),...