Lead Forensics, the global expert in website visitor identification, is thrilled to be named in Great Place to Work’s top 50 companies for their 2021 report. Great Place to Work assesses and ranks companies on their practices, company culture, and employee...
Lead Forensics is thrilled to be named a leader in G2’s Spring 2021 Quarterly Reports based on high customer satisfaction scores. G2, the world’s largest tech marketplace, enables users to write authentic reviews of software products and professional services. Lead...
B2B buying behaviors – how does it affect sales? Prospects are conducting more research than ever before when making a purchase and with the increased number of digital touchpoints, the B2B buying journey has started to resemble the branching paths of a B2C journey,...
What is a third-party cookie and what do they do? Third-party cookies are those that come from somewhere other than a website a user chose to visit. Stored as a small text file, these record a user’s web activity. With this, targeted adverts are displayed to a user...
What is a tech stack? A ‘tech stack’ is the term used to describe the list of software, apps, and hardware that an individual team or company uses to perform business functions. This can include anything from your email provider to your payroll system. With so many...
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