We all know the potential of a successful Pay-Per-click campaign in the B2B market; they can generate $2 for every $1 spent!
But are you aware of the mistakes you could easily be making, preventing you from achieving this goal? These are the commonly practiced inaccuracies hindering B2B marketers like you from reaching your full PPC potential. As the technological world advances, make sure you’re not left behind; when something affects PPC, its impact can be huge – don’t jeopardise the success of your campaign.
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