Generally speaking, there is an underlying fear of technological advancement, a worry that artificial intelligence could eventually override our human capabilities. However, we should consider whether AI holds new lead generation opportunities for business before deciding not to invest.

It’s predicted that chatbots (an early form of AI offering online webchat functions) could save businesses billions, helping with insurance, financial services, sales and customer service queries. And it doesn’t stop there, artificial intelligence is set to continually save marketers time and money as new advancements make lead generation processes seamless.

With benefits such as retargeting, data visualization and predicative analysis alongside cost-cutting, it’s no wonder we’re getting excited about the opportunities tomorrow’s artificial intelligence can offer marketers. Why not prepare for the future by fully optimizing your website with Lead Forensics?

The ground-breaking technology identifies anonymous website traffic whilst offering contact details for key decision makers and advanced website analytics. Take full control of your website, maximize on every lead opportunity and fuel your sales pipeline with high-quality, sales ready leads. Find out more- book your Lead Forensics demo today.