We’ve been talking about teaming up B2B marketing and sales recently, but it can seem like a lot of work, especially if you’re not 100% sure you’ll see the benefits. The results are in, and you won’t just see a bit of benefit – you’ll be 67% more likely to close deals, and see bigger business wins than ever before!
There are several reasons for this success, but it’s all rooted in a deeper understanding between the teams, a mutual agreement to work with the needs of both sales and marketing in mind. Marketing understand that sales need B2B leads with a genuine interest and need for the product – so they take more care in how campaigns are put across, and sales can see how much work goes into generating a high volume of leads, so they treat all leads will better care and focus.
One sure-fire way to make a B2B marketing and sales team-up transition easy is with Lead Forensics. Our market-leading, lead generation software allows marketing and sales professionals to see the businesses visiting their website. Using reverse IP tracking to identify visitors, Lead Forensics can provide insightful detail including visitor business name, address and phone number, contact details for key decision makers and a breakdown of the time spent on your site. See your marketing efforts generated website visitors, Lead Forensics turn them into identifiable and actionable leads, and then your sales team can work their magic!
Get in contact today and book your free product demo – we’d love to show you how easy it can be for both marketing and sales to see the incredible results you’ve always dreamed of!