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B2B Sales and Marketing Report 2018 UK & EMEA

by Mark Davis,
In this article:
  • Industry Benchmark Report 2018
  • Strategy
  • Planning

If you want to understand what’s trending in the world of sales and marketing right now and see how your business measures up then you are in the right place.

We’ve spoken to industry professionals from sales and marketing across a range of industries to see what’s got their pulses raising and what’s keeping them awake at night. This includes the challenges they face and the opportunities on the horizon. We bring you the latest trends, tactics and channels; showing you where budgets are being spent and what’s generating the greatest payback.

What all the businesses we spoke to have in common is that they are hungry for success – with suggestions that businesses are taking a data-driven approach to commerce. For anyone starting to think about next year’s strategy, or simply curious to know what’s happening out there, this report is packed full of valuable insight. Enjoy it here!