HubSpot found that for 66% of marketers, spending as little as six hours per week on social media brought in leads. And, social media lead conversion rates are 13% higher than the average lead conversion-rate. Lead generation on social media should be included as a key part of your new business strategy. But, remember, for it to work, your social presence needs to be high-quality and engaging. After all, lead generation shouldn’t be the only goal of your channels — according to Sprout Social, 50% of consumers say they follow brands on social to learn about new products, and Hootsuite discovered that 90% of businesses use the platform to increase brand awareness. But, with so many platforms and tactics out there, what are the best ways to generate leads on social?
Lead generation on Facebook
Facebook is a powerful business tool for a number of reasons — but, does Facebook lead generation work? Well, according to HubSpot, as many as 43% of B2B marketers have acquired customers through Facebook.
● Discover Facebook video
Facebook video is huge, and it can be used as an effective lead generation tool. Including mid-roll calls-to-action in Facebook videos proves higher conversion-rates than CTAs displayed at the start or end of videos, according to Wisteria.
● Pin lead generation-focused posts to the top of your page
Your pinned post is the first thing visitors see when they land on your website. So, ensure it links to your site, drives inquiries, and is kept up-to-date.
● Add CTAs to your Facebook page
Select a call-to-action that best suits your business — this could be anything from ‘shop now’ or ‘sign up’ to ‘contact us’ or ‘book now’ depending on the nature of your products or services.
Lead generation on LinkedIn
As a social platform designed specifically for businesses, LinkedIn lead generation is crucial. In fact, Oktopost found that LinkedIn is responsible for more than 80% of B2B leads generated through social media.
● Embrace LinkedIn Lead Gen forms
This effective tool does exactly what it says on the tin — businesses can collect high-quality leads from LinkedIn adverts through pre-filled forms, enabling users to send you info with just a few clicks.
● Run targeted ads
Utilize the high-quality targeting abilities LinkedIn provides — according to Demand Wave, 71% of B2B marketers say LinkedIn is part of their advertising strategy.
● Introduce a social selling strategy
Awario found that businesses engaging in social selling get 199% better ROI. Reach out to ideal business accounts, connect with key decision-makers, share relevant content and become an industry-leader.
Lead generation on Instagram
B2B marketers don’t always think Instagram is the platform for them — but, Optinmonster discovered that more than 200 million Instagrammers visit at least one business profile every day.
● Run retargeting ads
Instagram enables you to run targeted ads that reach relevant audiences. With the power of retargeting, you can reach users that have already shown an interest in your brand or viewed your website.
● Include influencer marketing
Increase your reach and enhance your reputation with influencer marketing! Experticity found that as many as 82% of consumers are extremely likely to act upon the recommendations of a micro-influencer.
● Utilize Instagram stories
Did you know that, according to Optinmonster, a third of the most viewed stories are from businesses? Use yours to remind followers to sign-up and include a link where possible.
Lead generation on Twitter
According to Statista, 67% of all B2B businesses are using Twitter as a digital marketing tool. And, the platform’s own research found that more than half of users said they had taken action after seeing a brand mentioned in a tweet.
● Run contests
To get noticed and encourage entry, ensure your prize is valuable to your target audience specifically. State rules clearly and use personalized a landing page to acquire information.
● Share gated content
Weidert found that link clicks account for 92% of all user interaction with tweets. This makes it the perfect channel to distribute your brand’s high-quality gated content!
● Speak to your audience
Twitter is a great platform to forge professional relationships. Engage in Twitter chats, use industry-specific hashtags and speak to potential customers directly to generate interest.
Lead Forensics is an innovative B2B lead generation software that transforms website visitors into engaged leads. Utilizing intelligent reverse IP tracking and a global leading database of business IP addresses, Lead Forensics works by tracking your website visitors and revealing their previously anonymous identities. The tool sends notifications in real-time, provides the contact details of key decision-makers and gives users access to detailed visitor journeys. This way, users have everything they need to reach out to the right person, from the right business, at just the right time. Plus, it enables business to maximize on traffic driven from marketing efforts — like social campaigns — growing opportunities and increasing ROI. Discover a bounty of leads directly through your B2B website. Book your free Lead Forensics demonstration today!