Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.
In this video, I’ll be talking about the pros and cons of buying business leads. And, giving you an insight into the best places to buy.
Business leads fuel our sales pipeline, expand our client base, increase revenue and boost business growth.
But, sometimes, the search for leads doesn’t go quite to plan.
Cue the frantic scramble to generate just one more lead!
Last minute lead generation isn’t ideal. That’s where buying leads comes into play.
‘Buying leads’ is when you use a provider’s database to purchase leads that match your buyer criteria.
Sounds like a winning situation, right? While you’ll meet those target numbers and your sales team will have plenty to work with, it’s important to remember that nothing is perfect.
Let’s weigh up the pros and cons of Lead purchasing.
We’ll start with the pros.
Reaching out to prospects, gathering data to drive campaigns and setting up multiple communications takes up lots of time.
Buying leads saves you time so you can focus your efforts in other places.
It’s not a regular commitment but buys you time to discover how to avoid lead purchasing in the future.
You get quality leads
Lead providers offer advanced databases so it’s easy to outline criteria like job role, seniority or industry, and only purchase leads that benefit you.
Purchased leads are good quality and provide a genuine opportunity to reach a new client.
Lead purchasing creates the ability to generate leads instantly.
There’s no need to wait for campaigns to take shape or to source data.
You can follow up almost immediately.
Easy to calculate ROI
Buying business leads makes working out return on investment simple.
This is a great selling point for marketers who otherwise struggle to calculate ROI.
There are so many benefits to lead purchasing, but before you are sold in, it’s important to visit the other side of the coin.
Let’s look at the cons.
You risk outdated information
Some lead providers gather data and then let them go stale in a database for years before you purchase them.
This sets you up for failure.
Contact details could have changed, which means there’s no chance they can bring you the business you were hoping for.
Before making a purchase, you should know the provider’s policies.
Lead Forensics, for example, cleanses data annually after putting it through 3 rounds of verification.
Buying new leads will make you feel like you’re onto a winner.
But stop and ask yourself – how many companies have these leads been sold to?
What if your competitors purchased the same leads three months ago and called them all dry?
Watch out for cheap leads. If it sounds too good to be true, it probably is!
There’s nothing personal
Because the lead wasn’t generated naturally, there’s no personal touch.
This means your team may have to work that little bit harder to make a connection.
After all, there’s a high chance they won’t know who you are.
The lack of connection could hinder your overall sales.
There’s no room for niche
Do you sell a specialized product serving a specific industry?
If you have a very detailed criteria, you may struggle, because many lead providers offer generalized data for popular industries.
Now you have all the information, you need to weigh up whether buying leads is the right option for you and your business.
If you’re keen, here are 4 great places to buy business leads!
Data.com prides itself on the ability to offer advanced lead filters that allow you to purchase very specific leads that match your business criteria.
They also offer advanced integration with CRMs, helping you keep easy track of new lead data.
SalesRipe offers a vast amount of advanced lead data, including email addresses.
It offers a varying amount of pricing options, which helps the company suit businesses of all shapes and sizes.
However, it only guarantees a 90% data accuracy. This means 1 in 10 leads could be a waste of money.
LimeLeads is a great option for budget-conscious businesses because it offers pay-as-you-go plans.
The company offers advanced integration and is notoriously easy to use.
Last but not least, Lead Forensics is an advanced lead generation solution that identifies anonymous businesses visiting your site and provides you with details of the key decision makers.
This is the perfect way to generate leads you know have a genuine interest in your brand and product, maximize every website visitor, and benefit online marketing campaigns.
If you’re interested in revolutionizing your B2B lead generation, visit the link below for more information.
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See you next time!