61% of B2B decision makers say content heavily influences their purchasing decisions, yet many sales teams have yet to embrace the opportunities content assets offer them. Although blogs, infographics, and whitepapers are usually seen as marketing tools, these educational and valuable assets are built to position your brand as experts and heighten product value- you have every reason to incorporate them into your sales strategy!
Whilst you may have a few customer testimonials on hand to entice sales leads further down your pipeline, the best performing sales teams go one step further. Taking the time to carefully create branded content pieces relating to specific lead criteria has been proven to revolutionize sales success. Effectively nurtured leads don’t just spend more on your product, they are 50% more likely to purchase from you; if your sales strategy doesn’t include the regular use of content, you’re missing a trick.
Sharing content with leads helps build rapport and establish a sense of brand authority- all invaluable skills that are worth their weight in gold when you’re going head to head with a competitor. Contact your marketing team and open the channels of content, helping these rich media assets benefit everyone; as your business is already investing in the creation of regular content assets, you may as well maximize their potential!
Why not use Lead Forensics to understand which content pieces are popular with leads throughout your sales pipeline? Our innovative software solution identifies the businesses visiting your website, providing contact details for key decision makers and a deep analysis of website activity. Instantly contact your most valuable business leads, tailoring your approach to match their recent visit whilst sending them additional content relating to their business needs. Revolutionize your B2B sales approach with Lead Forensics- book your free demo today!