IP address technology has now been around for decades, helping us to pass data between networks and access the online world. Though IP addresses are so deeply rooted in our digital dependence, many businesses remain unsure if IP address tracking software can genuinely help their marketing and sales efforts.
They come in many different forms, but most can determine the location of the device connected to that unique IP address. This offers marketing teams advanced insight into where their online audiences come from, enabling more personalized, tailored marketing campaigns. This also allows for localized marketing; some campaigns, such as PPC, can use IP addresses to personalize advertisements based on the viewers location. This is a powerful and impactful approach, pleasing online audiences and benefitting campaign results.
IP tracking can also be used to identify the businesses visiting your website offering a powerful lead generation solution for B2B marketing and sales teams, with the power of Lead Forensics.
We place a small piece of code on your website to track the visiting IP addresses before running them through our privately-owned database of business contacts (the largest of its kind in the world!). Lead Forensics can then reveal your visitor’s business name, address, contact details for key decision makers and more.
Fuel your sales pipeline with high-quality new business opportunities. Use IP tracking to never miss another lead – find out more- book your free demo and trial today!