Digital Marketing Executive - Lead Forensics
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Lead Forensics

JOB TITLE

Digital Marketing Executive

Lead Forensics

JOB CATEGORY

Marketing

Lead Forensics

LOCATION

Portsmouth, UK

Digital Marketing Executive

DOE + Incentive Scheme

 

Do you have a passion for B2B Digital Marketing?

 

An exciting opportunity has become available for a Digital Marketing Executive to work with one of the UK’s leading SaaS companies.

The role is ideal for someone who has recently graduated from a marketing degree looking to gain experience within a fast-paced, dynamic technology field.  The successful candidate will be passionate about all aspects of digital marketing, and will be assisting the Digital Marketing Manager across all digital marketing channels including PPC, website development, webchat and social.

The primary objective of this role is to support in the generation of leads from a PPC, display, social and website perspective via diligent, high quality tactical implementation as well as involvement in the strategic planning for each digital channel to ensure maximum lead generation.

 

The role

 

The successful candidate will be involved in devising and delivering the digital strategy with an ultimate goal of delivering qualified, quality leads into the business from across all digital channels.  This is a fantastic opportunity for someone to have real insight in to how a successful, fast growth business delivers and manages lead generation via digital channels.

Reporting into the Digital Marketing Manager, this role is ideal for someone who thrives on being busy, relishes being in the detail, has an understanding of PPC, websites and lead generation tactics – and has a passion to deliver incredible results.

Core responsibilities include:

  • Assist in driving and delivering the target number of enquiries from each channel each day, week, month and quarter
  • Assist in strategically planning digital initiatives and channel development to ensure all digital channels are optimised for success
  • Liaise with third parties, affiliates and influencers
  • Assist in managing the Lead Forensics’ PPC initiatives from both a strategic and tactical perspective to ensure all areas deliver maximum ROI
  • Work with the Digital Marketing Manager to devise strategies to drive online traffic, visitors to the website and conversions from our online presence
  • Assist in developing landing pages to support all other channels in their lead generation activities
  • Maintain a current understanding of SEO and PPC techniques to ensure optimal Lead Forensics positioning for keywords and phrases
  • Work with the Digital Marketing Manager to track the performance of each channel through an in-depth lead analysis, and final ROI
  • Conduct paid social and affiliate marketing activities including text only, display and sponsored digital advertising

 

The Candidate

 

The successful candidate will possess the following skills and experience:

  • Understanding of digital marketing channels including PPC, display, website management and SEO
  • Able to work efficiently in a pressurised, target driven environment
  • Lively, upbeat, self-motivated, organised, and a fantastic communicator
  • Enjoy a challenge and determined to succeed
  • An interest, passion for and understanding of the technical side of PPC and SEO
  • Possess a ‘can-do’ attitude, and an ability to think on your feet
  • Strong attention to detail

 

Please send all CVs to chiverss@leadforensics.com

Send over your resume

Lead Forensics