Email Marketing Manager - Lead Forensics
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        Lead Forensics

        JOB TITLE

        Email Marketing Manager

        Lead Forensics

        JOB CATEGORY

        Marketing

        Lead Forensics

        LOCATION

        Portsmouth, UK

        Email Marketing Manager

        Have you got a strong background in B2B Email Marketing?

        An exciting opportunity has become available for an experienced, driven Email Marketing Manager to work within the internal agency at one of the UK’s leading group of SaaS companies. The role is ideal for someone currently working in an email marketing role or similar.

        The successful candidate will be responsible for creating, reporting, and driving of our email campaigns. This will be achieved by developing best-in-class email campaigns and test plans. The successful candidate will take responsibility for monitoring and tracking performance using commercial KPI’s with the assist of one direct report; the Email Marketing Executive, in improving the campaigns through the key insights gained.

        Working across a number of brands, and with a focus on UK and USA markets (based in the UK) this role is ideal for someone who thrives on being busy, relishes being in the detail, has a natural flair for and experience of creating industry-leading lead generation email campaigns.

        Our email marketing tactics are a fundamental part of our B2B marketing strategy, the right candidate will naturally possess a strong sense of ownership for delivering exceptional results against targets, a passion to excel within a successful team as well as an ability to think innovatively to continually improve and evolve our email marketing tactics.

        Experience in email marketing in a business-to-business environment is essential. Additionally, an ability to write compelling email content, along with being highly detail orientated will be advantageous.

        Our environment is busy, and results orientated.  Every day is different, and the successful candidate will be driven to produce only the highest calibre output.  We have rapid and exciting expansion plans across all our products and Lead Forensics is a core component of achieving that growth and success.  Our environment is therefore target driven.  We relish being in the detail, knowing that by being in the detail, we can ensure our success.  The successful candidate will share our passion for growth, relish the challenge of a target driven environment and be comfortable with pipeline marketing metrics.

        As a direct report to the Head of Digital Marketing, this role is an important member of the Lead Forensics team.  We are looking for someone with the right drive and ambition to continually quest to advance, there is no standing still at Lead Forensics.  Yet, we are also looking for someone with professionalism and attention to detail to ensure that quality is never compromised.  At Lead Forensics we base everything on fact – metrics drive our success, you will therefore be comfortable with using insight and trends to guide marketing success, pivoting quickly for highly effective outcomes.  You will have a positive, and inspirational mindset, always looking to improve with an ability to positively influence those around you.  We are looking for a candidate full of ideas, but not just that, you will be able to turn those ideas into reality and results.

        KEY RESPONSIBILITIES  

        • Execution of Email marketing initiatives across brands, by driving Inbound opportunity enquiry generation from across Email Marketing tactics
        • Build and execute email campaigns, ensuring all commercial metrics are delivered for all markets.
        • Apply creativity, problem solving and analytics to provide ongoing insight to the business and make recommendations for ways to optimise.
        • Develop test/learn/test plans to successfully drive business results through effective email marketing.
        • Gain a full understanding of our email marketing systems, plus ensuring the accuracy and integrity of our databases.
        • Tactical planning of our email marketing each day, week, month, quarter, and year
        • Creation of best-in-class email marketing communications
        • Development of strong relationships with key stakeholders from across the internal agency, as well as with each of the client stakeholders
        • Reporting and monitoring on and of the detailed metrics
        • Pivoting on tactics employed to deliver the best results for the business

         

        WE’RE EXCITED ABOUT YOU BECAUSE

        • You are data-driven, meticulous, resourceful, and efficient.
        • You have a confident, working knowledge of Microsoft Excel.
        • You have a strong analytical and problem-solving orientation.
        • You have an infectiously positive ‘can do’ attitude.
        • You have a demonstrated ability and self-motivation to excel within an environment of change and a drive for continuous improvement.
        • Our environment can be busy! Therefore, an ability to multi-task and a calm demeanour is essential.
        • You can work under pressure, without losing your cool and without losing your focus. In a busy environment, your ability to cut through the noise and focus on what matters is one of your core skills

        Lead Forensics is full of ‘best in class’ personnel, you will be able to hold your own as another ‘best in class’ member of the team, you can positively challenge other team members to ensure that we deliver the best, and your challenges are always rooted in fact and solid logic. You are an advocate of championing success and sharing in the success of others.  You hold the ideal that we win together.

         

        IN RETURN

        You will receive:

        • A competitive salary and performance-related bonus package
        • Complimentary access to an on-site gym
        • A regular schedule of complimentary fitness classes including spinning, yoga and circuit training
        • DMA GDPR training
        • Quarterly incentives including holidays and team building activities
        • Audible account to download one marketing and business-related book per month to assist with your self-development.
        • Social activities including an annual charity ball, family fun day, sailing regatta and Christmas party
        • 2 working days per year to support charitable causes of your choice
        • You are entitled to your birthday off, and 20 days of holiday, increasing by 1 day with every year of continuous service up to a total of 25 days
        • A collaborative, dynamic, and fast-paced environment that is fun and rewarding with co-workers who have a shared passion for marketing and a drive to succeed

        To apply please send your CV and a covering note to mulling@leadforensics.com

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