Business blogging tips when you’re in a ‘boring’ industry

If you’re a B2B business that wants to build an online profile, raise awareness, strengthen its SEO efforts and generate leads, then blogging needs to be on your radar.   It’s a cornerstone marketing strategy being successfully executed by millions of firms in all sorts of industries across the world. At its heart is the […]

The secret of highly successful B2B referral marketing

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket.   Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, […]

Time management for sales people

“Time is money” and in the cut throat world of B2B sales, any second you waste could be an opportunity missed – which is why effective time management techniques are high on the agenda for top performing sales teams.   The risk of burning out is a real one, particularly for those working within a sales […]

Short term B2B marketing campaigns

There are two things any good B2B marketing strategy needs, if it’s to generate a constant supply of quality B2B sales leads, and that’s short term and long term marketing campaigns. Hit on the right mix of these two and you could soon see your results soar. What do we mean by short term and long term? In a […]

How newsjacking can be a B2B marketers’ secret weapon

For B2B marketers operating in today’s digital world, content is king. The way B2B buyers now find and make decisions over the products and services they will use, means the need for content is becoming more and more critical by the day. But creating a steady stream of high quality, and highly tailored content, can be […]

How to get quality B2B sales leads

To survive and thrive when you’re a B2B business, you need to be generating leads and turning them into paying customers. There’s no getting away from it. And the higher the quality of the leads you get in, the better your overall results will be. B2B lead generation is a vast topic and one we’ve looked […]

Marketing automation: what is it and how to use it to drive B2B sales

Making purchases online is now part of everyday life for many consumers. Thanks to the internet and advances in technology, all it takes is the click of a button or the tap of a mobile phone screen. The most successful online retailers know how to keep us coming back for more and filling up our […]

8 reasons your lead generation strategy isn’t working

How can you generate more leads? It’s a challenge all B2B marketers face and one which sadly doesn’t have an easy answer. But what teams actually need to be asking, is ‘how can I generate more high quality leads?’ As generating a steady stream of the right type of leads will be a far more […]

SEO: Why topic clusters are the new keywords

Content is what makes the modern world go round. The amount being produced on a daily basis is just staggering and for B2B marketers, it’s something you just cannot afford to ignore. Finding the piece of information you want online is a task we’re all familiar with and Google continues to lead the way when […]

B2B online lead generation metrics you cannot afford to ignore

The key to successful B2B online lead generation is knowing your metrics and improving them. The beauty of operating in a digitally-driven world is that businesses nowadays can get their hands on large amounts of data, which can help them make sense of what’s happening. Knowing that someone has visited your website six times within the last […]