B2B online lead generation metrics you cannot afford to ignore

The key to successful B2B online lead generation is knowing your metrics and improving them. The beauty of operating in a digitally-driven world is that businesses nowadays can get their hands on large amounts of data, which can help them make sense of what’s happening. Knowing that someone has visited your website six times within the last […]

Video marketing tips for B2B marketers

The question of whether you should be using video content as part of your marketing strategy is really a no brainer – you just have to look at the stats on its use, impact and effectiveness to see why. 64% of businesses who use video marketing believe that it has directly led to increased sales, while 72% say […]

PPC for beginners: How to drive web traffic

Google has revolutionized the way businesses advertise online. What started out as simple text ads showing up alongside search results has evolved into a sophisticated advertising platform, reaching across multiple websites all over the world. Pay-Per-Click, or PPC as it is commonly known, is one of the quickest ways to generate traffic to your website. […]

How to effectively budget for your content marketing

While content marketing can often be a far less expensive option than many other lead generationstrategies, there are still costs attached to it. And when it comes to defining your budget it can sometimes prove tricky, especially if you’re just starting out. When working out your costs there are many elements that you need to consider, […]

The ultimate guide to generating traffic for your website

B2B marketing campaigns are all aiming for one result – to get potential prospects to raise their hand. That could be by interacting on a website, picking up the phone, or generally making their interest known. And once a prospect is in sight and has proven they’re a great fit for the product or service, then […]

Going for gold: What can sales teams learn from Olympic athletes?

The Olympic Games are underway in Rio, with athletes from across the globe showing off their skills and talent, and demonstrating a steely determination to land themselves a medal. And for sales teams, there’s a lot that can be learnt from these super humans, especially when it comes to adopting a winning mindset. Whether you’re […]

Buyer journey content mapping – how to do it and why you should

Content is king when it comes to online lead generationand for a B2B service provider, it is a highly effective tool to get out there and in front of a target audience. So you know it’s the way forward but now comes the big question – what content should you create? This is one of the […]

B2B growth hacking – what is it and why do it?

No business around today can afford to simply sit still. You need to be constantly thinking ahead and looking at ways to grow and disrupt your industry.   Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s really taken off. Here we’re going […]

Twitter lead generation cards no longer exist, so what now?

Twitter remains one of the most popular social media platforms around today, with 120 million unique monthly visitors. So, it’s easy to see why it forms part of the strategies of many B2B marketers, keen to capitalize on its lead generation potential. Ads in the form of ‘promoted posts’ first started popping up in Twitter feeds back in 2010. […]

Content marketing: The best tools for the job

The average B2B content marketer uses 13 different content marketing tactics. There’s little doubt this highly successful marketing channel is deeply intricate and sometimes complicated. Though 59% of organizations haven’t yet documented a content marketing strategy, and 58% feel their content marketing approach is ineffective; it’s time to take control of your B2B content marketing and turbo-charge your […]