Building a killer demand generation engine

Your demand generation process should be a well-oiled machine. If it isn’t already, then you risk losing out on high-quality opportunities. Your approach needs to be robust, all-encompassing, and weave seamlessly into your wider business strategy. Start at the beginning. Do you have a marketing strategy in place? Who is your target audience? Have you […]

Mastering Your Lead Generation Strategies

When it comes to implementing effective lead generation strategies, it is about more than simply finding new business leads. To master your lead generation approach and get the most out of your own strategy, there are a number of things you need to consider. How does generating new business leads fit into your wider marketing […]

touch points

Adopting a cross-channel attribution model

A cross-channel (or multi-touch) attribution model helps businesses better understand their return on investment, splitting revenue gained between all channels that influenced the buyer journey, instead of just the single channel that converted the lead. This model brings an enormous amount of business benefits, but is notoriously difficult to seamlessly integrate with everyday processes.   […]

ROI

Digital Marketing ROI Forecaster

The Digital Marketing ROI Forecaster for B2B Marketers   There’s nothing more exciting to a marketer than testing new digital channels, but a clear forecast is essential if you want to avoid any nasty surprises! Download the free Digital Marketing Forecaster for Excel and you’ll be able to: Effectively plan your paid digital marketing activity […]

The Lead Forensics Partner Program

Lead Forensics Partner Program   Whether you’re web developers, an agency or consultant, the Lead Forensics solution combined with your expertise is the formula for lead generation success. The Lead Forensics Partner Program is designed to support all of our Partners in becoming Lead Forensics experts, providing the tools and training to incorporate Lead Forensics […]

Checklist – Ensure your website visitor tracking is accurate

Website visitor tracking seriously benefits B2B marketing and sales teams, boosting results, improving lead generation and supporting a healthy sales pipeline. But how do you ensure the data collected remains accurate and exact, so we can make data driven decisions with confidence?

Checklist – Cut your cost per lead

Some quick-fix solutions for lowering your CPL and keeping it there. This checklist will ensure a more efficiently use of your B2B marketing budget and a better return on your investments.

Content Audit Checklist

This Content Audit Checklist will help you gather useful insight about your content in an easy 4 step content audit template.