“Without data, you are just another person with an opinion.” — W. Edwards Deming, engineer, statistician, author Gaining quality data should be an integral part of your business strategy. And, doing so while complying with data regulations should be equally as important. When devising a plan to get hold of high-quality, valuable data for your […]

“We want your followers to focus on what you share, not how many likes your posts get. During this test, only you will be able to see the total number of likes on your posts.” — Instagram spokesperson on ‘hiding likes.’   When it comes to demand generation, strategies like social media marketing and content […]

“Putting data protection at the center of digital business strategies is the key to improving trust and digital growth.” — Steve Woods, Deputy Commissioner, ICO   As marketers, staying on top of changes to data compliance should be deeply rooted in what you do every day. Back in 2018, organizations faced the data compliance giant […]

Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will no longer support Google+. HubSpot has decided to terminate their solution’s connection to Google+, in light of the recent data breach revealing Google’s social media offering contained a bug that […]

The world of B2B marketing is broad, encapsulating an array of channels, strategies and techniques, all aiming to help widen your brand reach, boost product value and gain new business opportunities.

Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.