Does your business blog measure up?

Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets.

Should content marketing break the bank?

The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?

Is this the end of Google+?

Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will no longer support Google+. HubSpot has decided to terminate their solution’s connection to Google+, in light of the recent data breach revealing Google’s social media offering contained a bug that […]

Are you measuring the right B2B marketing metrics?

Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.

Are You Properly Measuring Your Lead Generation Results?

80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.

Is a Lead Generation Software Right For Your Business?

Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.

Common challenges for lead generation marketing

Lead generation marketing is essential for every growing organization; kicking off your sales pipeline and providing the opportunities that lead to revenue increase and overall business growth. Recent studies show some common key challenges facing marketeers. A staggering 42% struggle to attract their target audience, and a third of teams find difficulty in managing response […]