Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets.

Content amplification outlines the process of distributing content to reach a wider audience through third parties, paid services and varying marketing platforms like social media and email.

The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?

Content marketing has become key to business success, with the average B2B buyer consuming 3-5 pieces of content before inquiring with your sales team.

Lead generation marketing is essential for every growing organization; kicking off your sales pipeline and providing the opportunities that lead to revenue increase and overall