“Putting data protection at the center of digital business strategies is the key to improving trust and digital growth.” — Steve Woods, Deputy Commissioner, ICO As marketers, staying on top of changes to data compliance should be deeply rooted in what you do every day. Back in 2018, organizations faced the data compliance giant […]
Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets.
Content amplification outlines the process of distributing content to reach a wider audience through third parties, paid services and varying marketing platforms like social media and email.
The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?
Content marketing has become key to business success, with the average B2B buyer consuming 3-5 pieces of content before inquiring with your sales team.
Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will no longer support Google+. HubSpot has decided to terminate their solution’s connection to Google+, in light of the recent data breach revealing Google’s social media offering contained a bug that […]
The world of B2B marketing is broad, encapsulating an array of channels, strategies and techniques, all aiming to help widen your brand reach, boost product value and gain new business opportunities.
Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.
80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.