Industry News Archives - Lead Forensics

Industry News

Industry News

Should content marketing break the bank?

The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?

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Industry News

Is this the end of Google+?

Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will

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Industry News

Are you measuring the right B2B marketing metrics?

Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.

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Company News

Is a Lead Generation Software Right For Your Business?

Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.

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