As B2B marketers, we throw around a lot of jargon — even if we’re not truly clear on what certain words mean, or how to accurately use them. If conversion-rate optimization or CRO is one of the marketing phrases you need a refresher on, we’re here to help.   • A simple introduction to conversion-rate […]

Without a clear understanding of the journey your prospects go on before they become a customer, businesses will miss out on a number of great opportunities. From accurate sales forecasting and more effective lead management, to sales, marketing and retention team alignment and faster closing time — the benefits are endless.   Discover the five […]

Embracing leading technology is a crucial step when it comes to developing and implementing a B2B sales and marketing strategy. Website visitor tracking software presents a whole host of benefits — helping businesses capture leads, providing insightful analytics and supercharging business websites.   But, every business is completely different. In our latest infographic, we explore […]

If you want to get your business noticed, then demand generation is crucial. But, what is demand generation? And, what does the process include? Generating demand is all about getting noticed by the right people, developing a great reputation and ensuring businesses want to work with you. If your target audience doesn’t know you exist, […]

To be successful in business, you need to have a robust lead generation strategy in place. But when it comes to increasing the number of new leads for your organization, there is no one-size-fits-all approach. Marketers need to utilize lead generation strategies that work most effectively for their business. Whether you focus on lead gen […]

B2B marketing is made up of numerous channels, tactics and pipelines, all feeding into a variety of strategies that fuel essential business results. With such a broad array of factors to consider, it’s little wonder marketing teams everywhere turn to innovative software solutions. But with so many on offer, making a final purchasing decision is […]

The answers to a seamless alignment of sales and marketing lie here, ready for you to action. The results will change the way you look at your B2B sales pipeline, so download this free infographic, and get started today

Buying business leads makes sense. It can offer a huge gain for a seemingly small cost, helping marketers to fuel any last-minute push to reach targets. But is it worth buying business leads? How do the advantages weigh up against the negative aspects of lead purchasing?

Based upon the results of our 2018 Lead Forensics Benchmark Report, we have assembled some top tips for marketing success in 2018 and made them into a handy infographic.