Lead generation is such a vital process for every business, it’s natural to question which techniques provide the best results. Inbound and outbound strategies each take a totally different approach to discovering new business opportunities, but which approach build the most effective strategy?
Tracking your website visitors makes sense, but what do you gain? What do webs visitor tracking tools offer B2B marketing departments, and how can they encourage improved lead generation?
The B2B sales funnel is simple – business leads go in the top, they are converted to sales qualified leads and customers come out the bottom. They don’t naturally fall through however, it’s up to your sales team to ensure business leads make it all the way down! But how can you ensure your funnel lasts all year long?
Sales velocity is a need-to-know number. Providing a guide to your daily sales efficiency, and flagging up areas you can boost to improve your processes, sales velocity is the secret weapon to B2B sales success!
81% of B2B purchase cycles start with a web search. It’s never been so important to use Search Engine Optimisation to ensure your website ranks highly on search engines. Don’t forget – SEO can boost your web traffic by up to 300%! Make sure none of that traffic goes to waste by identifying the businesses on your website.
For all of us “non-techies”, web analytics tools can seem to work like magic, taking a website and producing incredibly insightful metrics and data for analysis. How do these tools do it? It’s much simpler than we all think…
With 94% of B2B buyer journeys starting online, it’s clear a strong SEO strategy is essential; but as time goes by technologies advance and the ways we interact with devices change, so our SEO strategies need to move with the times. This infographic holds some secrets to future-proof SEO.
You work hard to gather promising new business opportunities, so want to ensure they’re properly engaged, giving your team the best chance of converting them into clients. You need to understand what works for lead engagement, how you can peak their interests to make a good first impression.
Many believe that to be a web analytics whizz, you need to be a mathematician on a level with Einstein to work with numbers and formulae. This is not at all true – but it opens our eye to just how many misconceptions surround the world of website analytics…
In the world of B2B marketing, we’re used to technological advancements changing the way we work – especially with such a focus on our online presence. But what does the future look like for the software and tools we use on a daily basis?