The B2B sales funnel is simple – business leads go in the top, they are converted to sales qualified leads and customers come out the bottom. They don’t naturally fall through however, it’s up to your sales team to ensure business leads make it all the way down! But how can you ensure your funnel lasts all year long?
Sales velocity is a need-to-know number. Providing a guide to your daily sales efficiency, and flagging up areas you can boost to improve your processes, sales velocity is the secret weapon to B2B sales success!
81% of B2B purchase cycles start with a web search. It’s never been so important to use Search Engine Optimisation to ensure your website ranks highly on search engines. Don’t forget – SEO can boost your web traffic by up to 300%! Make sure none of that traffic goes to waste by identifying the businesses on your website.
For all of us “non-techies”, web analytics tools can seem to work like magic, taking a website and producing incredibly insightful metrics and data for analysis. How do these tools do it? It’s much simpler than we all think…
With 94% of B2B buyer journeys starting online, it’s clear a strong SEO strategy is essential; but as time goes by technologies advance and the ways we interact with devices change, so our SEO strategies need to move with the times. This infographic holds some secrets to future-proof SEO.
You work hard to gather promising new business opportunities, so want to ensure they’re properly engaged, giving your team the best chance of converting them into clients. You need to understand what works for lead engagement, how you can peak their interests to make a good first impression.
Many believe that to be a web analytics whizz, you need to be a mathematician on a level with Einstein to work with numbers and formulae. This is not at all true – but it opens our eye to just how many misconceptions surround the world of website analytics…
In the world of B2B marketing, we’re used to technological advancements changing the way we work – especially with such a focus on our online presence. But what does the future look like for the software and tools we use on a daily basis?
IP addresses is a familiar concept to many B2B organizations. It allow you to access the online world and are a paramount addition to our everyday reliance on a digitally driven environment. But does tracking these IP addresses offer businesses useful information? What data can be gained?
Without thorough business lead qualification, sales teams can struggle to close new clients and marketers risk missing out on vital ROI. A good qualification process relies on the questions asked to assess a lead’s appropriacy, but what should you be asking to see the best results?