A great lead database can be the most valuable asset in a business. Building, growing and maintaining your database of contacts takes time and skill.
In the world of B2B sales, only the best will do. Very few have the proper motivators, values and skills to be the perfect choice for your business, but how can you be sure you’ve found the right candidates to generate revenue and promote business growth?
Go-to guide: What type of manager are you?
A guide provided by Lead Forensics to help professionals understand what type of manager they are.
It doesn’t matter how good your product is, or how strong your pitch may be, there’s always room for improvement in B2B sales – nothing is ever perfect. B2B sales isn’t easy, we know that. But that doesn’t mean it can’t be efficient, and still bring the results we’re keen to produce.
How to set realistic sales goals, learn from previous mistakes and build a stronger sales pipeline for next year.
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Your B2B marketing mix can hugely benefit from using a web analytics tool to gather valuable data to help guide you when evolving your strategies. But how can you take numbers provided by a tool and turn them into innovative motions of change to better your online presence and campaigns?
94% of buyer journeys start online, so ensuring your website is fully optimized to convert visitors and boost lead generation is essential. But with so many websites, how can you ensure your online experience is memorable? How can you persuade visitors to convert quickly?
Gathering data from your website and analyzing it to find the trends is an essential part of B2B marketing and business success. When your business website carries so much of your online presence, you need to master these numbers and use the results to create an action plan.
As 72% of B2B buyers prefer engaging with a brand across multiple channels, it’s no wonder a vast majority of marketers understand the importance of a multi-channel approach. B2B marketing campaigns maximising on every channel benefit new business lead generation, helping you get more