Your B2B marketing mix can hugely benefit from using a web analytics tool to gather valuable data to help guide you when evolving your strategies. But how can you take numbers provided by a tool and turn them into innovative motions of change to better your online presence and campaigns?
94% of buyer journeys start online, so ensuring your website is fully optimized to convert visitors and boost lead generation is essential. But with so many websites, how can you ensure your online experience is memorable? How can you persuade visitors to convert quickly?
Gathering data from your website and analyzing it to find the trends is an essential part of B2B marketing and business success. When your business website carries so much of your online presence, you need to master these numbers and use the results to create an action plan.
As 72% of B2B buyers prefer engaging with a brand across multiple channels, it’s no wonder a vast majority of marketers understand the importance of a multi-channel approach. B2B marketing campaigns maximising on every channel benefit new business lead generation, helping you get more
We’re keen to help B2B sales teams achieve their ultimate potential, and close more high-quality deals than ever before. This month, we’re focusing on sales velocity, and how it can drive sales teams to produce their best results- but once you know the figures, how can you improve sales velocity?
Building a successful landing page is counted among the top five challenges faced by B2B marketers today. It’s no surprise when we think it can be what wins or loses a new business opportunity! So nailing landing pages is essential for any B2B marketing department seeking the best results.
We know website visitor trackers offer B2B marketing departments some exciting advantages, increasing results with data driven actions. But what about your B2B sales team? Can a website visitor tracker help them too, improving their pipeline and revenue generation?
Sales lead qualification is important. It provides the data needed to properly tailor your sales approach to every new business opportunity. But how can you ensure leads are properly qualified without bombarding them with questions? How do you qualify new sales leads whilst keeping them engaged?
PPC visitors are 50% more likely to purchase what you’re offering than organic website visitors. However, the world of PPC can be daunting; the ever changing technology can catch you out.
Download our 5 top tips on how to make your B2B PPC campaign the best it can be!
The 5 must-haves when driving your B2B marketing team with KPIs