Whether you are in the early stages of planning your content marketing strategy or you want to reflect on your content marketing success and plan ahead, a content audit is always a good place to start.
Carefully documenting and assessing any content assets that you have at your disposal can prove extremely helpful when you are planning a new content calendar or preparing a report for your content marketing performance.
This can seem like a daunting task if you don’t know where to start, so we created this checklist to help you get organized and get some useful insight into your content!
The checklist covers:
- What information to include in a content audit
- How often should you do a content audit
- Example small scale content audit
- Links to useful resources to help you conduct a content audit
