Case Studies - Pi Datametrics - Lead Forensics

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          Pi Datametrics specialise in providing search performance data to global enterprises through their market leading SEO platform.  Their technology platform empowers clients like Virgin, Sky, Fortnum & Mason, L’Oreal and Axa to make the best informed digital decisions.

          The Challenge

          Using a diverse range of channels such as events, PR and email marketing, driving traffic to their website is key to generating new business leads. Before using Lead Forensics, Sam reports traffic levels of 1,200 hits per month, but without visibility of who was visiting he reports:

          “We couldn’t see the impact any of our marketing activity was having – full stop.”

          Higher Visibility

          Based on the intelligence they’ve gained from Lead Forensics, they now have visibility of which channels are driving the right types of traffic, and can now serve content they know is relevant to their audience. In the first year of using Lead Forensics, Pi Datametrics’ traffic levels rose to 55,000 per month – an increase of over 350%.

          More than Metrics

          Discussing other digital marketing tools, Sam reports:

          “I work in Google Analytics a lot – but if we saw a spike in traffic in Google Analytics for whatever reason, we couldn’t really identify actually who those types of people were – we can with Lead Forensics.”

          The ROI is Huge

          Not only does Lead Forensics enable Sam and his team to gain valuable intelligence, it’s also delivering real results.

          “I’ve allocated around 500 businesses to our sales team. In terms of the intelligence we’ve gained and the progress we’ve made as a business – the ROI is huge.”

          The Result

          Every morning I used to switch on Google Analytics. Now I switch on Lead Forensics.

          Let’s get you started

          Experience turbo-charged lead generation with a free trial.
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