Case Studies - RIVET - Lead Forensics

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        RIVET is a demand generation agency specializing in industrial markets. The agency helps manufacturing firms drive revenue by connecting buyers and sellers at each stage of the customer journey.

        Why Lead Forensics?

        I have been an avid Lead Forensics user for more than 10 years, having been one of the company’s first U.S.-based clients prior to the formation of RIVET.

        How is Lead Forensics used?

        RIVET has used Lead Forensics since the agency’s founding in 2018. We currently use the software internally to discover our website visitors in real-time, as well as see the content prospective clients are viewing and downloading. Externally, we leverage Lead Forensics as a tool when evaluating our clients’ websites analytics to inform visitor engagement and performance.

        When Lead Forensics identifies a potential business lead, we cross-reference the business with LinkedIn Sales Navigator to identify the visitor. We then reach out within 24 hours and soon will seamlessly combine sales automation tools with our efforts to make the process faster, more streamlined and automated.

        How we helped

        We target senior marketing professionals who work for U.S-based industrial manufacturing companies using email, SEO, paid search, social media, programmatic advertising and webinars. Lead Forensics enables us to have a clearer picture of what our prospects are seeking, which informs our next outreach.

        The Result

        Without question, the best feature of the software is the accuracy and detail of its reporting and dashboard. Lead Forensics is relatively new to RIVET, but previous experience with the technology gives me confidence in potential business as a direct result of this tool.

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