How is Lead Forensics used?
RIVET has used Lead Forensics since the agency’s founding in 2018. We currently use the software internally to discover our website visitors in real-time, as well as see the content prospective clients are viewing and downloading. Externally, we leverage Lead Forensics as a tool when evaluating our clients’ websites analytics to inform visitor engagement and performance.
When Lead Forensics identifies a potential business lead, we cross-reference the business with LinkedIn Sales Navigator to identify the visitor. We then reach out within 24 hours and soon will seamlessly combine sales automation tools with our efforts to make the process faster, more streamlined and automated.