Case Studies - Scottish Business Awards - Lead Forensics

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Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

The Scottish Business Awards is the UK’s largest business awards ceremony. In 2014, 2000 of the Scottish business elite – representing over £100 billion in turnover – gathered with Sir Richard Branson. 2015 won’t disappoint either with The Royal Bank of Scotland supporting the event and guest speakers including George Clooney and Sir Chris Hoy.

The Challenge

The Scottish Business Awards were targeting businesses with traditional mail shots and directing prospects online. This generated lots of web traffic but they wanted to shorten their sales cycle. They needed to know who was engaging with their website to speed up and increase the ROI from their marketing activity.

Sale After Ten Minutes

Within ten minutes of turning Lead Forensics on, a company visiting their website was identified using the lead generation software. Alan picked up the phone, spoke with the relevant contact and made a sale worth £7500 on the spot.

Month One ROI 2615%

By the end of the first month of using Lead Forensics Alan has seen an ROI of 2615% and it’s already more than paid for itself for the year.

Shorter Sales Cycle

Lead Forensics enables the team to engage with people earlier, in what can be a lengthy sales cycle. Alan is able to see what companies looked at on their website, seek out the relevant decision maker and make a timely call, tailored to their needs.

The Result

2615% ROI in month one, first sale achieved after ten minutes of using Lead Forensics!

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