Every B2B marketer is keen to know their cost-per-lead (CPL). By knowing exactly how much an individual lead has cost you, you can discover your overall return on your marketing investment. Obviously the less you spend on a lead, the more you make from the sale – so a low CPL means a good ROI!
But the questions is – how do you find cheap leads that are likely to sell? It’s like a gold mine – and there is no magic way, but there are some pointers we can offer to help you!
This checklist offers some quick-fix solutions for lowering your CPL and keeping it there. This will ensure more efficient use of your B2B marketing budget and a better return on your investments.