Your demand generation process should be a well-oiled machine. If it isn’t already, then you risk losing out on high-quality opportunities. Your approach needs to be robust, all-encompassing, and weave seamlessly into your wider business strategy. Start at the beginning. Do you have a marketing strategy in place? Who is your target audience? Have you clearly defined a lead qualification process? Does your customer relationship end at the purchase, or is that just the beginning? There is so much to consider, and to be truly successful, you can’t miss a thing!
Whether you’re looking to find new business, upsell to existing customers, win back lapsed pipeline or wow current prospects, effective demand generation is crucial. Use our 10 step checklist to ensure you have a killer demand generation engine in place!
Make the most of lead generation software to help you capture engaged leads directly through your B2B website. Discover Lead Forensics.
Lead Forensics is a leading software that identifies your anonymous website traffic in real-time. It gives insight into who is visiting your website, provides you with detailed user journeys, and helps you turn engaged visitors into sales leads. Gain access to the contact details of key decision-makers, and reach out to the right people at just the right time.
The Lead Forensics software can tell you:
• The name of the businesses visiting your website, in real-time
• Contact details for key decision-makers
• Your visitor’s user journey, including referrals, pages viewed and duration
The quality of your B2B sales pipeline directly impacts the outcome of your sales team’s success — so getting it right from the outset