Content amplification outlines the process of distributing content to reach a wider audience through third parties, paid services and varying marketing platforms like social media and email. As almost 50% of all the content you publish will receive less than ten views, amplification remains an imperative process to see content marketing success. There’s little point creating incredible, world-class content if no one can find it!
Amplification can be promoted through three key types of media- owned, paid and earned. Your team can push content out through mediums you own, such as your website, social media profiles and email campaigns. Assets can also be shared through paid media, such as influencer marketing, third-party email sends and pay-per-click adverts, but the ultimate amplification goal is to achieve earned media. This occurs when engaged prospects, leads, and clients share your content of their own accord because they believe your brand is the leading authority, and the content is exceptional. By mastering these three media types, you can kick-start content marketing success with an advanced amplification strategy.
Why not discover what Lead Forensics can do for your content amplification? By identifying the businesses visiting your website and offering advanced analysis for each website journey, your team can soon understand content success from owned media, brand interest driven by paid media and how to entice high-quality leads for increased earned media. With contact details for visiting businesses and their key decision makers provided, Lead Forensics can revolutionize your content strategy whilst fuelling your sales pipeline with a bounty of new business opportunities. Find out more- book your free demo today!