Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets. Blogs have been proven to revolutionize results, increasing website traffic by 55% and improving content lead generation by an average of 126%; but does your blog measure up? Are you maximizing this exceptional channel to achieve its ultimate potential?
Instead of viewing each blog post as an individual asset, view your blog library as a strategy, discovering ways to optimize blogs, old and new, to increase brand engagement, lead generation, and product value. Ask how blogs link together, what links you imbed within the text, what keywords you prioritize and how your blog can reach more people through shares and influencer mentions. Content is still the reigning king of marketing, and blogging paves the way for continued success, with over 50% of businesses viewing this approach as their most effective content medium.
To properly optimize your blog, you need to measure current engagement and understand popular posts and topics, gaining insight into which industries engage with your blog and how they discover this rich content. Lead Forensics does just this, providing your team all the information needed to assess current blog progress and strategize future action to ensure content success. Through advanced website visitor identification and insightful website analytics, let Lead Forensics fuel your sales team with high-quality new business opportunities and kick-start your business blogging strategy. Find out more- book your free demo today.