Website visitor tracking seriously benefits B2B marketing and sales teams, boosting results, improving lead generation and supporting a healthy sales pipeline. But how do you ensure the data collected remains accurate and exact, so we can make data-driven decisions with confidence?
This checklist has some answers. 9 easy steps that your team can take to ensure your website visitor data is accurate and useful. Businesses driven by data are six times more likely to profit year-on-year. Make sure the data you’re getting is the best.