The world of SEO is ever evolving in marketing, but now Google has found 20% of its mobile searches are voice activated, it’s a crucial time to rethink how people find you online.
As the use of mobile increases, the technology available moves with it. We’ve already begun to see the impact this could have on search engine optimisation for B2B marketing, and as voice recognition technology and personal assistant devices advance, it’s predicted that by 2050, 50% of all internet searches will be voice lead. For some detailed information on how you can prepare your SEO for this- check out our blog, which will tell you more about how you can make some small changes that will have big impact.
The main lesson to learn is, things are becoming more personal. No longer can SEO be wholly structured on predicted behavioural patterns or thinly written copy, treat your searchers like real people and respond to what they want. Use a website analytics tool- like Lead Forensics to analyse who you’re attracting onto your website and see what areas are most popular (and least popular!).
By telling you what businesses are visiting your site, what they’re looking at and how they found you, Lead Forensics is the ultimate tool for helping your website reach its full potential. With the contact details available for each visiting business, you’ll soon have more leads than ever before – look into our free demo for more information.