In this webinar, join EMEA Event Marketing Manager Holly Tripp as she delves into the world of sales, and explores some of the most effective ways of getting past the gatekeeper.
To be a successful B2B sales representative, you have to know how to get through to the right person, and it’s the gatekeeper’s job to protect their time.
But, how can you prove your call is important, relevant and something the decision-maker would love to hear about? In this webinar we explore some effective ways to help you get in front of the right person while building a rapport with the gatekeeper, too.
Holly will be covering:
- What’s in a name?
Asking for your decision-maker by first name is a clever tactic. Holly discusses how to find this valuable information and adopt a personal approach for success.
- The power of position
Like a name, knowing your decision-maker’s job title is important and helpful. Discover how to use the information you do have to obtain more.
- Subject matters
Find out how to accurately communicate the nature of your call to the gatekeeper without giving too much away or pitching to them.
Gatekeepers will often ask whether the decision-maker in question is expecting your call — and Holly explores how to show you have a legitimate reason to be calling.
- Objection handling
Learning how to handle various objections effectively is a crucial part of sales. Discover how to ensure the gatekeeper knows yours is more than a cold-call.
- Lateral thinking
Sometimes, we have to be creative in our approach. Learn how to effectively go around the gatekeeper when it’s necessary.
- Essential tips
Finally, we put together some helpful advice to take away and apply to your approach at all times to successfully get past the gatekeeper.