Until recent years social media offered a chance to catch up with old friends, share photos and plan small events. But today it has evolved to offer so much more. As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before, continually driving improved marketing results for increased new business opportunities.
Getting these results however, is easier said than done; though 91% of medium and large businesses have used social media for between 3-5 years, over half of them struggle to understand their results. Confusions surrounding what successfully influences a social media audience along with consistent difficulties in attributing ROI to social media campaigns causes many businesses to feel negatively about strategizing social media.
Though this channel is notoriously difficult to measure, there are ways your team can understand social media impact and know which audiences different platforms attract. With Lead Forensics for example you can identify the businesses visiting your website, and learn how they discovered your brand, offering invaluable insight into your social media marketing success. Understanding which channels pique audience interest and drive website traffic from your target audience ensures you only make social media investments that engage ideal buyers. With contact details for these visiting businesses provided, Lead Forensics additionally offers your team a bounty of high-quality new business opportunities. Find out more about our incredible software- book your free demo today!