When it comes to implementing an effective conversion-rate optimization strategy for your website, for the most part, B2B marketers are reliant on their visitors making the first move. This could be filling out a website form, making an inquiry, signing up to a newsletter or making a transaction directly. Whatever your business considers to be a conversion, it will typically require the exchange of a website visitor’s contact information for marketing material, a product, or further information. If a typical website conversion-rate sits at about 2%, this means that as much as 98% of your website traffic remains anonymous and unconverted. So, how are you going to connect with those visitors?
Website visitor data: a vital business asset
Firstly, it’s important to recognize just how important your website visitors are. Of course, each and every one of them is a potential opportunity to generate revenue. But, even without the premise of new customers or business opportunities, your website visitors can provide you with a whole world of vital data — about your business, your website, your customer base, and your wider marketing strategy. If you don’t have a full and transparent view of who exactly is visiting your website — along with where they’re arriving from, what they’re looking at, where they’re exiting, and how long they stay for — you miss out on the opportunity to deliver personalized campaigns, opt for segmented marketing, and maximize campaign ROI.
What your website analytics aren’t telling you
Website analytics tools, like Google Analytics, will provide you with helpful data and information to help inform your conversion-rate optimization strategy. For example, you’ll gain access to your best performing referrer channels — so you can see the platforms that are working, and the ones that aren’t. You will also be able to see the amount of time each visitor stays on your site for, what their user journey looks like, and the specific pages and content they are viewing. While these tools often use IP data to provide you with visitor information, they remove the IP address before providing you with access to the data. With the right technology in place, access to a business’s IP address can reveal hordes of useful information, and even eliminate the need for on-site conversions.
What is reverse IP tracking software?
Reverse IP tracking is an innovative sales and marketing technology that revolutionizes CRO, provides users with highly valuable data, and instantly turns your business website into a lead generation engine. With a simple code added to your website, reverse IP tracking quickly recognizes your visitors based on their unique business IP address — and then uses this to track their behavior on your website. While most reverse IP tracking tech will provide you with the same kind of site analytics as other tools, where the technology really adds value, is by revealing the previously anonymous identity of your website visitors that don’t inquire. Get all the data you need to immediately connect with your next opportunity, and get there before your competitors get the chance.
Whether through an existing database or via your vendor’s own data, the business IP address will be matched to the owner — and, in turn, you’ll know the exact business visiting your site. This means that visitors to your site don’t need to share their information or make an inquiry — and instead, you can add them directly to your pipeline ready to be nurtured, use their on-site behavior to inform your decisions, conduct research into their business, decision-makers and digital footprint, and even develop highly personalized marketing strategies to target the right people, with the right content, at the right time.
Maximize your website conversions with reverse IP tracking
Remember, when it comes to converting your website traffic, every opportunity counts. And, not every visitor to your website is arriving there for the first time. By adding high-end reverse IP tracking software to your website, you’ll benefit from the advantage of real-time notifications. This way, you can instantly discover brand new opportunities, as well as getting notified when your unconverted marketing inquiries or existing sales or prospect pipeline businesses have landed back on your site. Plus, you’ll be able to maximize customer relationships— instantly discovering when your existing clients are looking to upsell or expand their custom, or when lapsed customers are exploring your site — and are back in the market.
Lead Forensics is an innovative lead generation software that eliminates the need for on-site inquiries and instantly increases website conversion. It works by utilizing intelligent reverse IP tracking software and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time. Users are provided with the business name, contact details of key decision-makers and detailed visitor analytics outlining the time spent on your site. This way, they have everything they need to reach out to the right person, with the right information, at the right time. Book your Lead Forensics demonstration today!