- Which current technologies benefit business lead generation
- The future technological advancements we can expect for businesses
- How can you use this future tech to improve B2B lead generation and boost ROI
“The future is now. New marketing technologies are making dreams of 25 years ago come true today.” – Jennifer Renaud, CMO, Oracle Marketing Cloud
Business lead generation is the backbone of sales success and organizational growth. To produce consistent results, you need to know what the future has in store for your everyday Martech solutions.
Asking the right questions…
- What’s the difference between lead generation and demand generation?
- What tech is currently available to boost these actions?
- What can automation do for my marketing department?
- Will artificial intelligence benefit my business lead generation?
- How can I future-proof my ROI on new technology investments?
- What’s the ultimate B2B lead generation solution?
This free guide answers all these questions and more as we discover what incredible technologies, software and tools offer our B2B marketing strategies current and future benefit. Lead generation will always be a vital part of business, we need to prepare our processes to move with the times and respond positively to change.
What are the current technologies boosting business lead generation?
Working in such a digital sphere, B2B marketers rely on various technologies to implement their campaigns and gain results. Every marketing channel has its own technology mix, offering users the best chance of success .
So, what different software tools are commonplace in B2B marketing departments? What sort of tools do marketers pump their everyday efforts into?
Data management/CRM – Software such as Salesforce or ZOHO, these tools allow users to sort, store and segment data for better marketing campaigns and streamlined lead addition/handling.
Email services provider (ESP) – Platforms like Adestra and Dotmailer allow users to manage and analyse email campaigns for improved lead generation and nurture.
Website/landing page management analysis – This form of software, much like HubSpot allows users to create, publish, manage and analyse their websites, landing pages and content stream.
Social media management – This channel continues to make a strong impact on business buyers; tools like Hootsuite make social media easy, allowing businesses to manage multiple platforms at once.
And this is just the beginning; the world of technology still has plenty to offer online B2B marketing. We’re very excited to learn what’s next and embrace new technologies making what was once impossible, possible.
What can my business expect from automation and artificial intelligence?
As two technologies predicted to heavily impact our future, it’s natural to ask what they can do for us and what impact we can expect. It’s no secret we’re on the edge of a tech-revolution, it’s likely everything we know will soon change entirely.
Key benefits of these technologies for B2B marketing departments include perks like cutting costs, streamlining processes and offering advanced analysis of campaigns. Use this free guide to gain a full understanding of what automation and artificial intelligence mean for your business, and what results you can expect to receive when these technologies become fully available.