Top tips – How to drive your B2B marketing team with KPIs

In marketing, you need to constantly measure performance with key performance indicators (KPIs). These measurements are what allow you to analyze the performance of your B2B marketing strategy and improve in the future. But some measurements are unhelpful – you may think they’re giving you an insight to your performance, but if anything – they’re holding you back!

This resource gives you the 5 “must-haves”. The values that are essential to every KPI in becoming a measurement that pushes your B2B marketing team to see the impactful results you want. Download this resource, and you’ll know exactly how to implement KPIs that allow your team to achieve success in every strategy.

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!