As 72% of B2B buyers prefer engaging with a brand across multiple channels, it’s no wonder a vast majority of marketers understand the importance of a multi-channel approach. B2B marketing campaigns maximizing on every channel benefit new business lead generation, helping you get more customers, drive revenue and promote growth- but how can B2B marketing departments integrate a multi-channel approach?
Here are 6 top tips to kick-start your multi-channel marketing success! You don’t need to start from scratch. Learn how to optimize your current output by bringing channels together, improving your results tenfold and propelling you closer to that H1 target!