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Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Is social selling the future of B2B sales?

by Jennifer Hall,
In this article:
  • Sales
  • Pipelines
  • Social Selling

The hot topic of B2B sales floors right now is “social selling”; using social media to build report and craft sales relationships for a modern-day business audience. In theory, it seems logical-but does it work?

We’ve done the numbers, and there’s no doubt social selling can evolve your B2B sales strategy; studies show sales reps using social selling are not only 40% more likely to see success in their ventures, but also have a sales pipeline 18% bigger, moving 28% faster than those who don’t. But to see this success, you need to properly strategize your social selling, fully incorporating it into your daily routine and planning.

So why has social selling become so popular? As 90% of C-level executives have said they no longer respond to commonly used sales techniques like cold-calls and sales emails, social media has come to fill the gap allowing a conversational approach that prospects can interact with at a convenient time. Our latest blog is packed full of information about social selling, and how to implement the approach across your sales floor. 

LinkedIn is great for social selling, as you can see all the people who have viewed your profile – it’s the perfect time to strike up a conversation and see if they’re interested in what you offer. Lead Forensics offers the same service, but for your website; know which businesses are visiting, the pages they’re looking at and how you can get in contact with their key decision makers, all in real time. If you’re keen to revolutionize your B2B sales processes, then discover how Lead Forensics can fuel your pipeline with hot, sales-ready leads. Book your free demo and trial today and get started!