Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will no longer support Google+.
HubSpot has decided to terminate their solution’s connection to Google+, in light of the recent data breach revealing Google’s social media offering contained a bug that leaked over 450,000 sets of private user information. When Google announced they would no longer support the API used for HubSpot integration, HubSpot decided they were happy for their software to no longer connect with Google+. With Google planning to shut down their social media platform anyways, this shouldn’t be a huge blow; but it does come sooner than expected, as the discovery of yet another security bug forces Google to bring their social media shutdown date ever closer.
Used by over 50,000 organizations, HubSpot’s software helps businesses globally manage their marketing strategies and pipelines, and recent findings prove that Google+ remains the least used of the social networks supported by the software. From Monday, HubSpot clients will no longer be able to schedule, moderate, publish or record activity on their Google+ accounts from their HubSpot portal- though the organization believes this won’t be a loss to many. The platform has been notorious in its lack of success, with many businesses seeing their Google+ accounts as just another addition to their social media strategy as opposed to an active driver of business engagement and opportunity. HubSpot themselves haven’t posted anything on their Google+ business account since September 2017.
HubSpot has announced that any information surrounding Google+ activity will remain visible in their client’s portals until 1st March 2019, but after that date, there will be no record of the software having integrated with the social media platform. For businesses actively using Google+, hoping the platform would continue to run despite recent difficulties, the time has come to welcome in a new strategy.
Impulse Creative’s “HubSpot Ninja” George B Thomas, who regularly opens video discussions surrounding HubSpot updates says this change “gives HubSpot the opportunity to focus more heavily on the other supported [social] networks and focus on new ways [we] can find success with a social strategy.” He also mentions the importance of integrating HubSpot accounts with YouTube- a social media platform vastly gaining popularity. One door closes and another opens.
Google has discussed the possibility of rebuilding the platform as an enterprise network, but the company hasn’t disclosed any further information about the future of Google+. It may not be the end of this network, but we can certainly expect a period of dormancy for the foreseeable future.
If you currently use Google+ and have concerns about your lead generation strategy with the loss of this social media network, contact the Lead Forensics team today. Our advanced lead generation software solution has the power to revolutionize your B2B marketing processes, ensuring you achieve better results than ever before. Find out more- book your free demo today!