Content marketing has become key to business success, with the average B2B buyer consuming 3-5 pieces of content before inquiring with your sales team. This strategy has been proven to produce three times more leads than paid search advertising, but with 58% of teams lacking a content marketing strategist, it’s important to ask whether your strategy is working. Does your content produce exceptional marketing results?
To create the ultimate content marketing strategy, you must understand the challenges posed by this intricate channel to ensure your team prepares appropriately. Identifying the ideal audience and defining the most effective content types and topics remain trials for many; without reading the minds of every prospect, how can you plan a content strategy that remains relevant and exudes expertise, propelling your brand into thought leadership for heightened product authority?
The secret lies in research- going the extra mile to understand your ideal buyer’s needs and pain points whilst gaining insight into their content preferences. Using a tool like Lead Forensics you can kick-start your content marketing success by identifying the businesses visiting your website and analyzing each website visit to understand your most popular content topics and downloads. Gain advanced website analytics, helping your team plan and create highly effective, relevant content assets whilst gaining contact details for the key decision makers of visiting organizations, turbo-charging your business lead generation. Revolutionize your B2B marketing today with Lead Forensics- book your free demo!